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Linda Wolstencroft

“My #AeroPassion is helping aerospace technology make our world a better place.”
Linda's Biography

With over 25 years experience in domestic and international aerospace markets, Linda Wolstencroft is an expert in achieving game-changing growth in complex business conditions. Linda is a licensed Professional Engineer who also holds a Master of Business Administration degree from York University’s Schulich School of Business. She has a track record of winning new business accumulating over $2.5 billion. Linda contributes to the business community as a frequent writer and speaker, and serves as a Director of the British Columbia Aviation Council.

Linda Wolstencroft helps companies secure significant, high-value, long term business. She works with organizations on new business development planning and strategy; corporate strategy; organizational development; proposal management and review; marketing; contracts management and negotiation; and coaching and mentoring.

At Aerospace BizDev we help companies achieve game-changing growth that takes their business to the next level. We are passionate about the contribution of business and innovation to international security, and we contribute to the Canadian Aerospace industry through participation in national and local associations focused on industry growth.

The favourite part of my job is working with my clients to solve critical challenges and align all elements of a complex situation into a winning solution. The big payoff is experiencing the joy in seeing my clients pleased with their success and knowing that I have helped them achieve it.

I enjoy all projects that combine business innovation with interesting aerospace technology. When bidding on the Canadian Forces’ Aircraft Simulator Maintenance project, I travelled to six Canadian Forces bases and met the people behind the technology and the operations. We hired six technical experts who helped us win the bid, and one of them became my husband. How great is that!

The organizations that I work with are passionate about growth. As our industry grows, it offers interesting career opportunities to our young people. It also contributes to the economy; helping us all live better lives. The defence work that I do has the added benefit of improving international security – making our world a better place for everyone.

I would like to see more togetherness and inclusiveness; we are all “people” regardless of race, sex, heritage and religion. In my work I pay attention to capabilities and merit instead of attributes that lead to generalizations.

The best advice I’ve been given is to go for it: to show up and do my best to add value, without becoming attached to the outcome. If I am successful, then that’s great. If I am not successful, then there’s always a lesson learned.

Through outreach and professional development activities, research, partnerships, thought leadership and online initiatives, we work with industry and academia to educate on the value of diversity for innovation, to inspire women to thrive and to celebrate the contributions of women in science and engineering.
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