Amada's Biography
Amanda currently holds the position of Vice President at Nonlinear Creations, where she leads the Digital delivery practice. She brings more than 15 years’ experience designing and building web-based solutions across multiple verticals including internet services, banking, non-profit, health, government, and manufacturing.
Amanda is designated as a Sitecore MVP, an award that recognizes exceptional technical community leaders from around the world. She writes and speaks regularly at industry events, leads a technical user group in Toronto, and is a member of the Women’s Executive Council, Women’s Executive Network and Digital Analytics Association. She has also volunteered with Ottawa Young Entrepreneurs to appraise business pitches.
Amanda holds a B.Sc. in Computer Science from the University of Ottawa and a M.A.Sc. in Technology Innovation Management from Carleton University. Outside of work, she enjoys cycling, hiking, photography, and music.
In digital marketing, there is still a gap between the technology currently available to personalize, optimize, predict and automate the customer experience, and the capabilities of many marketing teams. Many organizations struggle with new skill-sets, the huge array of marketing platforms and the governance structure required to make everything work well together. My current mission is to help bridge this gap and democratize these capabilities; I want to help marketers take strong first steps forward. Data is a huge part of that. We’re also helping clients figure out how their systems fit together and how to bring together different streams of data to paint a full picture of customer interactions. Applying business intelligence and machine learning tactics to digital marketing is an exciting world we’re entering.”
